While surface design and graphic design share creative roots, they serve very different purposes. Understanding the difference helps businesses make informed decisions when developing products, packaging, or branded collections.

AI-generated design tools are on the rise. With a few prompts, platforms can spit out logos, packaging, and brand visuals in seconds. It sounds quick, cheap, and convenient, but when it comes to something as important as your brand identity, relying solely on AI can be a costly mistake.