When budgets are tight, it’s tempting to DIY a logo, grab colours from Pinterest, or use AI just to “get something out there.”
But shortcuts in branding come with hidden costs and they often show up when it’s too late.

AI-generated design tools are on the rise. With a few prompts, platforms can spit out logos, packaging, and brand visuals in seconds. It sounds quick, cheap, and convenient, but when it comes to something as important as your brand identity, relying solely on AI can be a costly mistake.